Curiosity
Look beyond the obvious source and familiar channel.
PULSO / ABOUTBarcelona · Independent
Research with a point of view.
Pulso is an independent research studio focused on the decisions international design brands face when entering Spanish independent retail.
The practice
Fieldwork, judgement and an honest record of uncertainty.
Pulso searches broadly, verifies at the source and edits ruthlessly. Facts, hypotheses and unknowns never share the same label.
The result is not more information. It is a route: what deserves attention, what to test and what to leave aside.
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Human-led research
Research led by Paula Wegier
Barcelona-based researcher and strategist with experience across cultural projects, international distribution, marketing, production and commercial research.
Paula leads the evidence review, retailer mapping and commercial synthesis behind Spain Retail Entry. Her role is to make the limits visible and the next decision clearer.
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Criterion
Rank relevance instead of delivering volume.
Clarity
Separate evidence, hypotheses, limits and next steps.
Spain under consideration?